
Rishabh Madaan
Founder @ KraftedX
I build and run content engines behind some of India's fastest-growing YouTube channels. KraftedX is a bootstrapped social media growth agency. We handle strategy, creative teams, and the tech that ties it all together.
Results
The Short Version
7+ years in finance, including 3.5 at KPMG. Certified from FTII (Film and Television Institute of India).
On-set director for Chef Kunal Kapoor's YouTube. Curriculum designer for Ankur Warikoo's “How to YouTube” course.
Founded KraftedX in November 2022. Bootstrapped from day one.
Head of Content at Habuild (June 2023 to June 2025). Managed a team of 50+ creative people, producing 1,000+ individual pieces of content.
Clients & Collaborations
What KraftedX Does
YouTube Channel Management
The full stack of growing a YouTube channel: content strategy, scripting, thumbnails, editing, and SEO.
Social Media Management
Instagram, LinkedIn, and cross-platform content to build a cohesive brand presence.
Creative Team Building
Hiring, training, and managing creative teams so creators can focus on creating.
Tech & Automations
Custom workflows, systems, and our own software suite (ContentOS) to run content operations at scale.
Want to work together?
Let's talk about scaling your content.
@rishmadaan